In today’s world media plays an important role in shaping one’s thoughts and perception. The media today constantly focuses on the young and it is often seen that due to this the older generation is disdained and completely disregarded. Though this is true that this is the case in many scenarios, a closer analysis reveals that this trend is prevalent in the industries where profit-making is the only goal. These industries worship the young so that they can maximize their profits from them.
It is evident that society is fixated with the young; young people are idolized and are seen in many spheres of our lives. The media is filled with young people; they are seen in advertisements, television and are also rule the music industry. The dominance of young people in these areas results from our admiration for the young to the extent that the older generation is completely side-lined. The media is filled with advertisements featuring the young and Apple iPod advertisements are an example of that wherein youth are seen grooving to today’s music. The fashion industry is crammed with models that are barely in their 20s. These examples are a reflection of today’s society which shows that we worship the young
On the contrary, when the question is of the older generation, there are preconceived notions about them in our minds. Old people are often considered to be mentally less acute and are deemed to be unfit in the work sphere. They are often perceived as crabby and difficult people and these perceptions sketch a negative picture of the older generation. These ideas about the old have taken roots in our mindset and therefore, In Singapore, many older people are not offered jobs because people think they are less alert and productive. It’s true that the older generation is not as adept in using technology as the younger generation and technology is an important part of today’s work sphere. One might argue that it is due to the skills that the older people are being denied jobs. However, it is also true that along with our notions about the old, people also believe that the old do not contribute towards society at all. This is also evident from the fact that many elderly are sent to old age homes as they are considered an inconvenience in their own families. Hence, the aforementioned examples reflect our contempt for the older generation in society.
It would be completely wrong to believe that we worship the young over because of their youth and our attitudes towards them are unjustifiable. For example, in the sports field athletes’ youth is desirable because it is the peak point in their careers. It is completely unfair to believe that we worship the youth because there are many instances where the young are subjected to harsh treatments from society. As we celebrate their youth we also criticize their naivety and immature behaviour. For instance, the ‘Yob’ culture in Britain is condemned because of their disruptive acts and is disapproved by people all over the world. When young celebrities indulge in wrong activities they are not worshipped but are harshly disparaged by the media and society. Therefore, Believing that we only worship the young is a flawed statement because when the youth commit any mistakes they are also ruthlessly reproached by us.
Similarly, it is an intense exaggeration when we say that we disregard the older generation. A major part of society understands and considers the fact that someday we will pass through the same ageing stage in life. Many cultures value the significance of the older generation and the importance of respecting them. In Singapore, respecting the elderly is central to its values and was even encouraged by our minister Lee Kuan Yew. The older generation is vital to society because they have experience and years of accumulated wisdom. In the Film industry names like Maggie Smith and Judi Dench are still taken because of their strong acting skills. Many advertisements today have started featuring the old and this has helped in sending across the message that the old are as important as the young of the society.
In conclusion, it is a rushed assumption to believe that only the youth is worshipped in the society while the old neglected. These are extreme views that do not hold true in today’s society where age is just a number. There are some aspects of the young that are celebrated and there are other characteristics of the old which are celebrated. Both the generations’ importance cannot be denied in society.