Points for/against advertising revenue in traditional newspapers and magazines is declining.
• Decline in circulation due to the internet
• Decline in classified advertisements, e.g. job vacancies in local newspapers
• Closure of newsagents
• Technological change is inevitable
• TV/internet – better visual style
• On-line newspapers/magazines
• Expansion of retail websites
• Something tangible/traditional
• Regrettable because it is part of people’s routine
• Will always be a demand for certain magazines, e.g. TV listings
• Requires specific examples
