Points for whether adverts have to be memorable to be successful.
• Eye-catching slogans
• Connection with the brand (verbal and visual cues)
• Create a storyline that connects to the audience
• Humour and satire can make adverts memorable
• Not just one-offs but a series which carry theme and character,
connecting to the brand
• Needs imagery which has an immediate impact
• Needs to be simple and clear
• Quality is essential, as part of a marketing strategy
• Depends on the medium (TV, magazine, billboard, internet)
• Jingles/music can be easily recalled to connect to the brand
• New products need as much factual information as possible.
• Celebrity endorsement
• High-end products do not require targeted marketing
• There needs to be an informed discussion with a reasoned conclusion
