How important are brand names to consumers?

brand names to consumers
  • a range of techniques, including promotions, strap-lines and advertising are used to persuade us to buy (Read Article)
  • peer pressure influences conformity to consumer norms
  • role models and celebrities are used to endorse products
  • some consumers resist brand name marketing strategies
  • many consumers assume that brand names offer the best products and service and, therefore, remain loyal to the brand (Read Article)
  • many see brand names as a reflection of lifestyle choices.
  • Study on Car Buyers